Public Promotion is Locked
Outreach and paid ads are on hold. The RSVP landing page must be finalized and live (.is domain secured) before marketing channels are activated.
Event Core Details
Seminar Dates
Sept 20 – Oct 10, 2026
Daily evening sessions with interactive presentations
Featured Seminar Speakers
Seminar Features
- Free Admission Open to the public at no cost
- Childcare Provided Free, safe supervision for kids
- Icelandic Translation Fully interpreted for locals
Campaign Coverage Map
Our campaign targets a 46km radius around Selfoss to cover the furthest outreach towns. Distances and driving travel times from the Selfoss Venue are shown below. Faint radial connections on the map show direct links.
- Selfoss (Venue)
- Hveragerði (7 km, ~10m drive)
- Stokkseyri (12 km, ~12m drive)
- Eyrarbakki (14 km, ~13m drive)
- Hlíðardalsskóli (15 km, ~18m drive)
- Borg (22 km, ~20m drive)
- Þorlákshöfn (25 km, ~22m drive)
- Hella (35 km, ~30m drive)
- Laugarás (40 km, ~35m drive)
- Laugarvatn (40 km, ~35m drive)
- Hvolsvöllur (40 km, ~35m drive)
- Reykholt (45 km, ~40m drive)
- Flúðir (46 km, ~40m drive)
Target Footprint Populations & Nationalities
Detailed population sizes and municipal communities across our 13 target locations, along with regional nationality proportions from the newest statistics.
Location Populations & Communities
| Location | Community / Municipality | Population | Distance / Drive |
|---|---|---|---|
| Selfoss (Venue) | Sveitarfélagið Árborg | ~10,400 | Venue Center |
| Hveragerði | Hveragerðisbær | ~3,500 | 7 km (~10m) |
| Þorlákshöfn | Sveitarfélagið Ölfus | ~2,037 | 25 km (~22m) |
| Hvolsvöllur | Rangárþing eystra | ~1,108 | 40 km (~35m) |
| Hella | Rangárþing ytra | ~1,100 | 35 km (~30m) |
| Flúðir | Hrunamannahreppur | ~820 | 46 km (~40m) |
| Eyrarbakki | Sveitarfélagið Árborg | ~600 | 14 km (~13m) |
| Stokkseyri | Sveitarfélagið Árborg | ~520 | 12 km (~12m) |
| Reykholt | Bláskógabyggð | ~474 | 45 km (~40m) |
| Laugarvatn | Bláskógabyggð | ~275 | 40 km (~35m) |
| Borg | Grímsnes- og Grafningshreppur | ~200 | 22 km (~20m) |
| Laugarás | Bláskógabyggð | ~116 | 40 km (~35m) |
| Hlíðardalsskóli | Sveitarfélagið Ölfus | ~50 | 15 km (~18m) |
| Total Footprint | 13 Nodes in 8 Communities | ~21,200 | 46km Radius |
Timeline & Run Sheet
Click items to mark phases as complete and track our live implementation status.
Phase 1: Infrastructure & Soft Launch
Securing web domains, launching landing pages, and starting soft social media tracking campaigns.
- Secure custom Icelandic domain name (to be decided in brainstorming session) via ISNIC.
- Finalize RSVP landing page, integrate Google Analytics (GA4), and setup Meta Pixel tracking.
- Register and verify Safnaðarheimili Aðventista (Selfoss Venue) on Google Maps (Google Business Profile) so attendees can easily find and navigate to the location.
- Launch low-budget Facebook "Traffic" ads in July to track clickers, build audience profiles, and collect demographic data.
- Organic Social Reminders: Publish free event reminder posts and stories on the church's Facebook page and Stories starting July 1st (no budget cost).
- Refine the main Phase 4 "Heavy Blitz" targeting and print media designs based on initial July engagement data.
Phase 2: Media Booking & Production
Securing airtime and booking print advertising runs.
- Contact local newspapers (Dagskráin / Sunnlenska / Hafnarfréttir) for rates, ad space, and flyer inserts.
- Book radio spots on Suðurland FM and pitch community announcements on Lindin Radio & Omega TV.
- Submit final print files for posters and flyers to Svanprent/Prentmet.
- Design and order high-visibility A-frame street stands (sandwich boards) and attractive, prominent outdoor signs/banners for the church building.
- Source items for newcomer gift bags (bookmarks, welcome material) and secure inspiring books for nightly giveaways.
Phase 3: The Personal Push
Mobilizing local church members for direct personal invitations.
- Distribute physical 'man-to-man' business card size invitations to congregation.
- Launch Facebook event baseline page and invite local networks.
- Host prayer and briefing sessions with church volunteers.
- Form dedicated hospitality teams: appoint door hosts/welcomers and a post-seminar fellowship crew to coordinate warmth and community outreach.
Phase 4: The Heavy Blitz
Maximized public visibility in Selfoss and surrounding South Coast towns.
- South Coast Road Trip: Place A3/A4 posters and A5 flyers in high-traffic spots in Selfoss, Hveragerði, Borg, Þorlákshöfn, Hvolsvöllur, Hella, Stokkseyri, Eyrarbakki, Laugarvatn, Laugarás, Flúðir, Reykholt, and Hlíðardalsskóli.
- Multi-Node Paid Ads: Activate three localized, paid Meta campaigns (Selfoss venue core, East Hella/Hvolsvöllur node, and West Þorlákshöfn node) to guarantee outer-edge digital reach.
- Airing rotation of TV promos on Omega and radio spots on Lindin & Suðurland FM.
- Publish newspaper features (Dagskráin / Sunnlenska / Hafnarfréttir) and distribute Dagskráin flyer inserts.
- Install the newly printed, attractive outdoor signage on the church building to maximize event visibility.
Phase 5: Live Seminar Execution
Ongoing seminar management and public follow-ups.
- Post daily updates, quotes, and video snippets on Facebook/Instagram stories.
- Gather and organize attendee registration data and study guide requests nightly.
- Welcome and assist guests, ensuring childcare services run smoothly.
- Place A-frame street stands outside the church daily to guide attendees and catch passing traffic.
- Distribute welcome gift bags to newcomers and host the nightly book giveaway draws.
- Door Greeters & Hospitality: Station dedicated welcomers at the entrance at all times to greet guests as they arrive, making them feel expected and valued.
- Extended Post-Meeting Fellowship: Ensure designated fellowship hosts stay late after each session to chat with newcomers, serve hot drinks/refreshments, answer questions, and build a welcoming community.
Marketing Channels Checklist
Track specific items across media channels. Progress updates dynamically.
Logistics & Budget Tracker
Click in the Estimated Cost column to edit numbers. Choose status from the dropdown. Calculations update live.
| Procurement Item | Source / Vendor | Status | Estimated Cost |
|---|---|---|---|
|
Custom Domain Name
For landing page & short link (.is domain)
|
ISNIC / Web Host | ? | |
|
Print Materials (Posters/Cards)
A3/A4 Posters, A5 Counter flyers, Invitation Cards
|
Prentmet Oddi / Svanprent | ? | |
|
Newspaper & Portal Ads
Ad space, flyer inserts, and feature articles in regional papers & local news portals
|
Dagskráin / Sunnlenska / Hafnarfréttir | ? | |
|
Paid Meta Social Media Ads
Facebook & Instagram multi-node campaign (Selfoss, Hella, Þorlákshöfn ad sets)
|
Facebook/Instagram Ads | ? | |
|
Christian Broadcast Spots
Promo video/audio rotations (Pitch as community notice to minimize fees)
|
Lindin / Omega (Donation/Free) | ? | |
|
Newcomer Gift Bag Items
Sourcing welcome materials and tokens for first-time visitors
|
Local Sourcing / Church Donors | ? | |
|
Nightly Book Giveaway Stock
Procurement of sharing books and literature for evening drawings
|
Adventist Book Center / Donors | ? | |
|
Suðurland FM Radio Ads
Regional radio campaign and community announcement spots (96.3 MHz)
|
Suðurland FM | ? | |
|
Outdoor Signs & Street Stands
A-frame sandwich boards and high-visibility outdoor signs/banners for the church building
|
Local Sign Shop / Print Shop | ? | |
| Total Campaign Budget | Pending Quotes | ? | |
Core Value-Add Strategies
Critical advancements implemented this year to boost conversion rates and engagement.
Incentive Attendance Booster
Newcomer Welcome Bags & Nightly Book Draws
Every first-time visitor receives a welcome bag filled with study helps. To incentivize return visits, a high-quality sharing book is drawn and gifted each night.
Geofenced Digital Targeting
Multi-Node "Event Responses" Geocamping
Deploying three localized Meta ad sets (Selfoss venue core, Hella/Hvolsvöllur east, and Þorlákshöfn coast) to prevent edge decay and maximize registrations.
Hospitality & Fellowship Team
Dedicated Entrance Welcomers & Stay-Late Greeters
Establishing a team of warm, dedicated door greeters to welcome attendees, and fellowship hosts who remain after the meeting to connect with newcomers over refreshments.